Many of our project pages carry a section called “Our analysis”. It answers three questions buyers usually ask: is this price high or low for the area, what could the property earn in rent, and how much of the price is paid before possession. This page explains where those numbers come from, how we check them, how we work them out, and what they can’t tell you.
Project prices and payment plans come from the developer’s own price sheets and payment plans, which we receive as the developer’s authorised sales partner. Market comparisons come from current Zameen.com asking prices for ready property nearby.
Asking prices are what sellers ask, and final sale prices are often lower, so we always label them as asking prices. When we use our own completed deals, we label those as actual sales.
Our standard checks are: confirming current prices and unit availability with the developer’s sales office, checking the project’s approval with the approving authority, and visiting the site. Talha Ahmad reviews and approves every comparable listing before it is used.
Where a page was prepared from the developer’s documents alone, its analysis says so, and we complete the other checks at the page’s next update. Missing details are stated plainly, never guessed. When sources disagree, we use the developer’s official figure and look into the difference.
Price per sq ft. The total price divided by the unit’s area. Developers in Pakistan usually quote total (gross) area, which includes a share of corridors, lifts and amenities, so the space you live in is smaller. Where the developer publishes the usable (net) area, we show it too, and we suggest comparing net areas between projects. For plots, we use the price per marla or per square yard.
Compared with ready property nearby. We compare the price per sq ft (or per marla) with the average of the listings nearby. A unit priced above that average costs more than buying a finished home today: you are paying for a new building, its location or features, and the payment plan. A unit priced below it may gain if that gap closes, but that is not the same as the market rising.
Gross rental yield. One year’s rent divided by the price, at today’s asking rents.
Net rental yield at possession (before income tax). One year’s rent at possession, minus the owner’s running costs, divided by the price. The running costs we deduct are:
To estimate rent at possession, we assume rents rise by a cautious yearly rate. Where that makes a real difference, the page also gives the net yield at today’s rents. We don’t deduct income tax, because it depends on each owner’s tax position. Plot pages show no rental yield.
Payment plan. We show the down payment and how much of the price is paid by possession, so you can see how much is still due after you receive the keys. Unless the developer states otherwise, possession is due on completion of the payment plan.
Scenarios (only where shown). A page may show a range of yearly returns under four cases: no price growth, cautious growth, strong growth, and possession two years late. “Cautious growth” uses half of the area’s price growth over the last 12 months. We publish this range only when the growth figure comes from real deal records, and always with a disclaimer.
Lead Marketing (Private) Limited is the authorised sales partner of the developers whose projects we write about. That is exactly why each analysis names the project’s weaknesses as well as its strengths, such as a price above ready property nearby, a long wait for possession, or a low rental yield. A buyer who knows the trade-offs makes a better decision, and that is the kind of client we want.
Our analysis is prepared by Lead Marketing’s research team and reviewed and approved by Talha Ahmad, CEO. AI tools help us organise research, read documents and build comparisons; every result is reviewed and approved by Talha before it is published. Each project page shows the date of its analysis, and we update the figures when prices or payment plans change.
If you have a question about a figure, message us on WhatsApp at +92 331 111 2233 or use our contact page.
Last updated: November 2026